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A dynamic fusion: PUMA unveils the exclusive Palermo colorway.
In As part of an exciting collaboration that bridges the worlds of fashion and football, PUMA has launched a vibrant new Palermo colorway inspired by the iconic FC Palermo. In detail, the sneaker, imbued with the team's distinctive pink and black hues, pays homage to the rich heritage of Palermo FC. To add a touch of Italian style, the laces are adorned with the colors of the national flag. Additionally, the club's proud eagle emblem takes place on the heel. The star of the campaign is none other than Palermo FC striker Alessandra Impellitteri, capturing the essence of the collaboration against the backdrop of the historic Stadio Renzo Barbera.
The timeless elegance of Palermo: a sneaker with a history
The Palermo sneaker, with its low silhouette, remains a timeless classic in the PUMA range. This special edition stays true to its roots, with the signature label on the upper and signature T construction. Additionally, the pink upper nods to the team colors and contrasts stylishly with a gum sole , retaining the original design of the sneaker. Beyond its sleek exterior, the Palermo pays homage to '80s soccer culture, making it more than just a sneaker: it's a piece of history.
A celebration of football culture: FC Palermo meets PUMA
This collaboration is more than just a meeting of brands; it is a celebration of football culture. The PUMA x Palermo FC Palermo sneaker is a symbol of PUMA Palermo's enduring legacy on the football terraces of the 80s. Fusing sport and style, PUMA continues to push the boundaries, capturing the essence of an era where football and fashion meet. Alessandra Impellitteri joins a prestigious line-up, following in the footsteps of Jack Grealish and Dua Lipa, who featured in the Forever Palermo campaign earlier this year.
Step into the future: Palermo x Palermo FC available now
Excitement peaks when the PUMA x Palermo FC Palermo colorway hits shelves on December 1, 2023.