OBEY and Paraboot join forces for the first time in Spring 2026, offering a collection of footwear and a limited range of premium apparel. Counterculture meets artisanal craftsmanship. This union is born from a shared heritage: a commitment to time-tested ethics. Making a mark amidst the noise. Product: The centerpiece of this capsule is the Montana, a charming nod to 1970s climbing shoes. On premium grained leather canvas, OBEY has embossed the tongue with the IconFace, a bold counterculture symbol conceived by OBEY founder, artist and activist Shepard Fairey. A subtle chartreuse hue serves as stitching, a tribute to the rugged Chartreuse mountains that rise opposite the Paraboot factory in France. The premium clothing line is a nod to the aesthetics of American baseball, with a touch of French style. Subtle references are scattered throughout the collection, such as the "Kranks" t-shirt, which alludes to an old slang term for… a passionate and exuberant baseball fan. "Noiseless Ascent" is the concept behind the campaign that filmmaker Martin Malnoë conceived for this collaboration. Set in the heart of the Paraboot factory, the campaign draws inspiration from OBEY's visual universe and the avant-garde No Wave art and music movement of 1970s New York. Dazzling lights and industrial cacophony intertwine to create an audiovisual harmony, reflecting the robustness of Paraboot's craftsmanship and OBEY's punk spirit. This union reminds us that a powerful message can be conveyed with precision and intention. The collaboration is now available at the STRICTLY Shop and online. Limited Quantity!