OBEY x NAPAPIJRI - DON'T WATCH IT BURN

OBEY x NAPAPIJRU

Obey and Napapijri join forces to create a collection built around what makes both brands famous:
Clothes of Iconic exterior and graphic language, progressive style and expressive storytelling.
The campaign's statement "Don't just watch it burn" becomes a call to action to wake each of us up from daily, an invitation to act and respond to crises through the power of irony, imagination and creativity.
Discover the Napa x OBEY collection at Shop STRICTLY.


Photography/Film Direction: @louislincoln
Produced: @sludgecreative @jamoncreative
Director of Photography: @rowanbiddiscombe
Executive Producer: @wu.gisus @jamwarm
Producer: @miquelagell
Stylist: @clariloubowman
Models: @joegreyadams @elliottijewere @arrangreen @mr.b.rown @at.zabe