DIADORA x END -

DIADORA x END - Atomo V7000.

is collaborating with Diadora to continue celebrations of Italian culture, honoring the opening of their Milan flagship store with a collaboration that pays homage to the runners of the Milanese city and their new Italian adventure.
This time we worked on Diadora's best expression of running performance, the all-new Italian-made Atomo V7000. The shoes represent a technical progression of the V7000 DNA, featuring ultralight woven uppers, cushioning, DD-Anima foam in the midsole, and hard-wearing rubber underfoot.
The performance runner is reworked in cream with red and green accents, as well as detailed with END. branding to both heels and tongues to complete the look.
The Atomo V7000 FIN. will kick off on March 17 in conjunction with the Stramilano Half Marathon, sponsored by Diadora. Official worldwide release March 25 at a limited number of premium retailers including us. Stay tuned!