Stance was founded in 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman, and Taylor Shupe. The five founders saw an opportunity to tackle a sector of fashion they felt was neglected by many brands and much of the industry, eager to build a brand around socks. While not the first in its category, Stance is certainly the first to offer a new and fresh take on what is generally considered a peculiar product category. Moving away from the old and firmly toward the new, Stance injects a strong dose of individuality, variety, and functionality into its products. Thanks to this skillful blend, Stance has been able to offer its customers the popular Mix Match, 3 of a Kind, Artist Series, Gripper Cush, and Artsprojekt series. Everything about Stance—from marketing and the foundation of the company's history to the benefits it offers retailers and the industry as a whole—is a source of innovation. Additionally, the brand's creative team is developing future plans that will further strengthen Stance's success in its category. A bright future is truly within reach for the Stance brand.
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