DIADORA x END.
END. collaborates with Diadora to continue the celebrations of Italian culture, honoring the opening of their Milan flagship store with a collaboration that pays tribute to Milan's urban runners and their new Italian adventure.
This time we worked on Diadora's finest expression of racing performance, the all-new Italian-made Atomo V7000 model. The shoes represent a technical progression of the V7000 DNA, featuring ultralight woven uppers, cushioning, DD-Anima foam in the midsole, and hard-wearing rubber underfoot.
The performance runner is reworked in cream with red and green accents, as well as detailed with END. branding to both heels and tongues to complete the look.